Nigerian pastor’s digital prayer platform generates over ₦10 billion, reaching 80 million viewers in 2025 alone.
Lagos, Nigeria – For the second year running, Pastor Jerry Eze appears to have cracked the code on digital ministry success. According to Playboard analytics, his cumulative YouTube earnings have reached ₦10.71 billion, a figure that might seem staggering until you consider his daily viewership numbers.
When Prayer Meets the Algorithm
Eze’s Streams of Joy International has essentially rewritten the playbook for religious broadcasting in Nigeria. His YouTube channel now sits at 2.87 million subscribers with over 643 million lifetime views. That’s roughly ₦7 million flowing in daily, mostly through his New Season Prophetic Prayers and Declarations (NSPPD) platform.
What’s particularly striking is his live viewership. Playboard data suggests he maintains an average of 282,451 concurrent viewers during streams, that’s more than many major TV networks pull during prime time. His subscriber count jumped from 2.12 million to 2.87 million this year alone, while racking up 80 million new viewers in 2025.
A Playboard representative noted that “the pastor’s success demonstrates the power of authentic digital engagement,” though one could argue it also reveals something deeper about Nigeria’s spiritual landscape and how people are seeking connection in an increasingly digital world.
The Super Chat Gold Mine
Here’s where things get interesting from a business perspective. Eze’s earnings appear to be largely driven by Super Chat revenue, YouTube’s feature that lets viewers pay to pin their messages during live streams. Think of it as a digital offering plate, except followers are paying premium rates to get their prayer requests noticed.
The numbers are pretty eye-opening. In just the past week, the 43-year-old former World Bank communications specialist pulled in ₦47.7 million. Daily? He’s looking at around ₦1.94 million, with ₦7.95 million coming in over the last 24 hours alone. That’s a significant jump from his 2024 earnings of ₦7.81 billion.
Eze launched his channel back in November 2019, timing that, in hindsight, seems almost prophetic given how the pandemic would later drive people online for spiritual connection.
Nigeria’s Faith-First YouTube Economy
What’s fascinating is that Nigeria’s top five highest-earning YouTube channels are all faith-based. This might say something about the country’s priorities, or perhaps it reflects where people turn when traditional institutions feel distant.
Take Paul S. Joshua’s channel, which ranks second. It’s grown from a modest 29,200 to 40,400 subscribers, with revenue climbing from ₦255.82 million to ₦478.27 million. Not exactly viral numbers, but clearly sustainable.
Dunamis TV (Pastor Paul Enenche’s operation) has seen more dramatic growth, from 643,000 to 886,000 subscribers. Revenue jumped from ₦190.82 million to ₦417.09 million. Celebration TV, run by Apostle Johnson Suleman, maintains a steady 1.1 million subscribers and ₦568.08 million in revenue.
Rev. Sam Oye’s channel might be the most interesting case study here, subscriber count more than doubled from 200,000 to 466,000, while revenue grew from ₦223.46 million to ₦323.85 million.
Building a Global Digital Congregation
Eze’s ministry isn’t just a Nigerian phenomenon anymore. Streams of Joy International now operates 16 branches across Nigeria, the UK, South Africa, Canada, and the US. That’s quite a journey for someone who started out pastoring at All Saints Chapel in Raleigh, North Carolina back in 2009.
His NSPPD platform claims daily testimonies of healing, terminal illnesses reversed, sight restored, the disabled walking again. Whether you’re a believer or a skeptic, the numbers suggest millions find something meaningful in these broadcasts. Eze’s catchphrase “What God cannot do does not exist” has become his digital calling card.
Of course, YouTube success isn’t just about Super Chats. Creators typically juggle multiple income stream, ads, sponsorships, merchandise, memberships, affiliate marketing. Though for religious content creators, the donation aspect through Super Chats seems to be the real driver.
What’s perhaps most remarkable is how Eze has managed to turn what was once a purely physical, community-based experience into something that works at massive digital scale. Whether this represents the future of religious practice or simply reflects our current moment of social isolation is something historians will probably debate for years to come.
Culled:Premium Times
