29-year-old housemate beats Dede to claim N150 million grand prize after 10-week reality show competition
LAGOS, Nigeria – Imisi has emerged as the winner of Big Brother Naija Season 10, walking away with a N150 million grand prize after beating fellow finalist Dede in Sunday night’s finale that had millions across Africa glued to their screens.
Imisi Clinches BBNaija Season 10 Victory
The live finale at Eko Hotel and Suites in Victoria Island was everything you’d expect,suspense, tears, and that signature Ebuka Obi-Uchendu delivery when he finally announced the winner.
Fans inside the studio and across Nigeria erupted the moment Ebuka declared Imisi the winner. Within minutes, social media went wild. #Imisi and #BBNaija10 shot to number one on X (formerly Twitter), with congratulatory messages flooding timelines faster than anyone could keep up.
The season kicked off 10 weeks ago with 29 housemates, the biggest cast yet. Imisi’s journey from relative unknown to household name captivated viewers who voted week after week to keep her in the house. Her rise wasn’t exactly predictable at first, but she steadily built momentum.
Seven Housemates Evicted Before Final Showdown
Earlier in the night, seven housemates were evicted in quick succession. Kaybobo, Isabella, Mensan, Jason Jae, Sultana, Kola, and Koyin all left the house to massive applause before Imisi and Dede squared off for the grand prize.
Each eviction was emotional. Many of the departing housemates broke down in tears as they reflected on their BBNaija journey and thanked fans for sticking with them.
The rapid-fire eviction format,used in previous seasons, kept viewers on edge. Nobody knew who would make the final cut until Ebuka called out each name, one by one.
What Imisi Wins as BBNaija Champion
Imisi takes home a prize package valued at N150 million. That includes cash, a new car, home appliances, luxury trips, and endorsement deals with show sponsors.
The BBNaija prize package is one of the biggest in African reality television. Past winners have used the platform to launch careers in entertainment, business, and media, though success after the show varies widely depending on how well they capitalize on the fame.
Imisi now joins an elite list: Katung Aduwak (Season 1), Efe Ejeba (Season 2), Miracle Ikechukwu (Season 3), Mercy Eke (Season 4), Laycon (Season 5), Whitemoney (Season 6), Phyna (Season 7), Ilebaye (Season 8), and most recently KellyRae who won Season 9’s No Loose Guard edition.
Season 10 May Have Broken Viewership Records
BBNaija Season 10 appears to have shattered previous viewership records, though MultiChoice Nigeria hasn’t released official numbers yet. The company hinted at record-breaking engagement across voting, social media, and streaming platforms.
The season introduced several format tweaks that likely boosted interest. Bringing in 29 housemates,the largest cast in the show’s history, meant more drama, more alliances, and more storylines for viewers to latch onto.
Weekly tasks got more elaborate too, with brands sponsoring high-budget challenges that pushed housemates’ creativity and teamwork. The diary sessions with Biggie remained a fan favorite, offering those intimate glimpses into contestants’ strategies and emotional breakdowns.
Voting patterns throughout the season suggest Imisi built a strong, loyal fanbase early on. Her authenticity and ability to navigate house politics without burning bridges probably helped. She wasn’t the loudest housemate, but she played smart.
Social Media Reactions Pour In
Within an hour of the announcement, Imisi’s name had racked up over 500,000 mentions on X. Celebrities, former BBNaija housemates, and regular fans all shared congratulatory messages.
“She played a clean game and deserved every vote,” one trending tweet read. “Imisi represented well from start to finish.”
Runner-up Dede also got plenty of love for her performance. Many fans pointed out that the final two were both deserving, which made the vote genuinely difficult.
Brand partnerships are expected to come flooding in over the next few weeks. Previous winners have secured endorsement deals worth hundreds of millions of naira with telecom companies, fashion brands, and consumer goods manufacturers. Whether Imisi can match or exceed those numbers remains to be seen.
What’s Next for Imisi
The show’s organizers usually arrange media tours, meet-and-greets, and brand activation events for the winner right after the finale. Imisi will probably embark on a nationwide tour to thank fans who voted for her—standard procedure for BBNaija champions.
MultiChoice hasn’t announced plans for Season 11 yet, but given how well this edition performed, the franchise clearly isn’t going anywhere. Auditions for future seasons typically open several months before filming begins.
For now, all eyes are on Imisi as she steps into her new role as BBNaija champion and figures out what comes next. The spotlight can be intense, and not every winner handles it the same way. But if her performance in the house is any indication, she might just be ready for whatever comes next.
